Every month, we read every Reddit thread, news article, X and forum post about you and your competitors — and send you a sharp, one-page brief. No dashboards. No surveys. No noise.
Built for DTC brands, scale-ups, and challenger companies. Cancel anytime.
Marketing teams have two options today, and both are bad.
Meanwhile, your customers are out there — on Reddit, X, in reviews, on podcasts — telling each other exactly what they think of you. You should be reading it.
Hearsay reads the internet for you and ships a single document straight to your inbox.
Reddit, X, Hacker News, Google News, industry forums, and review sites — every public corner where your customers talk.
Track up to 5 competitors. We compare share of voice, sentiment, and themes head-to-head — so you know where you stand.
Not a wall of mentions. Not a chart explosion. A real brief written like an analyst would write it — with quotes and links.
No login. No dashboard. No "let me schedule a quick sync." Just an email on the first of each month. Forward it to your boss.
Short. Specific. Sourced. Built to be forwarded.
Liquid Death extended its lead in share of voice this month, driven by the Martha Stewart collab. Sentiment held steady at ~78% positive. Waterloo gained ground in fitness subreddits; Olipop's "soda alternative" framing is starting to leak into Liquid Death conversations as a competitive frame to watch.
Liquid Death: 1,243 mentions · Waterloo: 412 · Spindrift: 388 · Olipop: 901
We replaced the dashboard with a person writing a brief — and then automated that person.
| Hearsay | Survey trackers | Social listening tools | |
|---|---|---|---|
| Monthly cost | $199 | $1,500+ | $1,200+ |
| Setup time | 5 minutes | 2–4 weeks | 2–6 weeks |
| Tells you why, not just what | ✓ | ✕ | ✕ |
| Quotes real customers | ✓ | ✕ | Sort of |
| You can forward it to your CMO | ✓ | ✕ | ✕ |
| Login required | No | Yes | Yes |
If you've ever paid for a brand tracker and used it twice, this is for you.
No seats. No tiers. No "talk to sales." Track your brand and up to 5 competitors.
Need to track multiple brands or a custom report? Email us.
Those tools sell you a dashboard. We sell you a brief. They cost $15–100k a year and require a team to use. Hearsay is $199/mo, takes zero setup, and lands in your inbox already synthesized. Different shape of product for a different kind of buyer.
Every claim in the brief links back to the actual source — a Reddit thread, an article, a review. You can audit any insight in one click. We don't invent quotes or numbers.
Reddit, X, Hacker News, Google News, industry forums, and major review sites (Trustpilot, G2, App Store, Google Reviews). We're adding podcast transcripts and YouTube comments soon.
Honest answer: if you have fewer than ~50 mentions a month across all sources, the brief gets thin. Email us before you subscribe and we'll do a free check.
Yes, anytime, in one click from your Gumroad account. No emails, no retention calls.
Click a pricing button above. You'll fill in your brand name and competitors at checkout. First brief arrives within 7 days, then monthly on the 1st.
Get your first brief in 7 days. $199. Cancel anytime.
Get your first brief →